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Brexit - the great escape from GDPR?

GDPR is another example of why big government has no place in business. The EU are punishing the many for the actions of a few and it will hurt businesses in the EU who are going to be constantly stressing about meeting GDPR legislation...

Meanwhile, our counterparts in the USA (who are already miles ahead of us when it comes to digital marketing) will be focusing on creating massive growth for their businesses.

The top marketers in the UK will be more inclined to work businesses in the USA which is already is a huge market and will be less of a headache.

This is why over-interference from big government is extremely short-sighted and bad for business in most cases. Especially small businesses and startups.

I really hope that when we leave the EU we opt-out of this ridiculous and unnecessary legislation.

posted on 23/5/18

Wow, what a complete, steaming pile of horse dung.

You clearly have no idea about GDPR and how it will be enforced in the states too, for anyone trading with EU countries. GDPR is amazing, finally someone in a position of power to reign in the ridiculous amounts of power that tech firms currently hold over us.

What you should fear far more is something like net neutrality being stopped, like in the utopian USA you seem to have imagined.

posted on 23/5/18

99% of businesses have been using data responsibly before GDPR
----------------
and it's a pretty simple privacy policy tweak and an email or site popup for those companies.

Previsouly, it didn't take much for those small companies to start data mining to boost profits... thankfully, that's no longer an option (until brexit kicks in, at least).

posted on 23/5/18

comment by The Gentleman Entrepreneur (U13709)
posted 2 hours, 18 minutes ago
comment by Red Russian (U4715)
posted 16 minutes ago
comment by The Gentleman Entrepreneur (U13709)
posted 1 hour, 21 minutes ago
comment by manusince52 (U9692)
posted 1 minute ago
Pretty much all you said is wrong.
Firstly it's government vs big business, not the other way around.

Secondly business exists to make money, governments role is to protect us from companies who cheat on diesel emissions for example, or banks who cheat their customers.

Google, Facebook, Barclays, are not your friends, they are looking to exploit you. Even Gentlemen entrepreneurs.
----------------------------------------------------------------------
I totally get that and that's why I said the wrong people are being punished i.e. small businesses. Why not punish the big businesses by creating legislation that punishes people who do wrong, rather than punishing everyone just in case someone over there does something wrong?!

99% of businesses have been using data responsibly before GDPR
----------------------------------------------------------------------

I'd be curious to get a source for that 99% statistic. You don't have one because it's BS.

I take issue with the notion that small businesses are being punished for the sake of the bad big businesses. I used to work for a small media company whose owner was thoroughly unscrupulous. He wanted us to continually spam our database, none of which was opt-in for third-party advertising; he consistently lied about the number of subscribers we had; he used any data we could acquire as sales leads and would happily sell it on as leads to other companies. It wasn't a great business model but sometimes I know that competitors who did things the right way lost business to us.

Now I work for a different media company which is focused on providing a quality product that readers find essential, which therefore organically generates a strong readership and therefore delivers value to advertisers. For us GDPR is a bit of a ball-ache but it's no catastrophe. And in fact we think it will give us a competitive advantage over those companies that haven't based their revenues on producing a high quality publication.

Raising standards that everyone must follow benefits both customers / consumers and well run, ethically sound, innovative business.

More generally, markets need to be run according to rules to make sure they benefit the people. The counter-examples (e.g. look at some of the terrible things multinationals have done in unregulated countries compared with pristine records in regulated ones) make this point very clearly.
----------------------------------------------------------------------
Fair comment. My only concern is that the EU is limiting potential Whist the US and other countries will be focussing attention on innovation and not have to worry so much about red tape. Inevatibly small businesses will have to get used to using leveraging data to get more customers so this may not be a major issue today but it might be in 5 years,

I appreciate that some of my comments may be appear a bit OTT - it's not tne end of the world but it's another hurdle that we have to face as opposed to international competition and this is my concern.
----------------------------------------------------------------------
As Ji has mentioned above, you are aware that any US business (or business anywhere in the world) managing any personal data of any EU citizen will also have to comply with GDPR?

And you seem really only to be interested in the legislation from a corporate perspective. It doesn't exist to protect businesses. It wasn't introduced because businesses needed further protection in an unbalanced marketplace that has seen from a legislative perspective corporate interests comfortably favoured over those of the individual for decades.

posted on 23/5/18

comment by Admin1 (U1)
posted 5 minutes ago
I think GDPR is needed, if nothing else it should let people know exactly how their data is being used.

The change in classification of IP addresses from anonymous to personally identifiable is probably for many online publishers the biggest issue.(most are choosing to say it is covered under legitimate interest, I'm not 100% sure that is acceptable) Particularly in terms of online advertising, as the IP is passed to the ad companies as part of the bid information, but also by the nature of making a request for a resource on a third party domain then it must use ip addresses as that forms the basis of Internet communications and is unavoidable. How many online news sites are serving ads without asking you explicit if it is OK to supply your IP? About as close to zero as you can get.

We a a society needed to break away from the monetisation of a person's personal profile as a thing that can be bought and sold time and time again. These ad targeting companies became the masters of their own downfall. I knew a guy who targeted women for cosmetic surgery all over the Internet based on the fact that they had visited certain pages of other sites. It's a bit uncouth to say the least.

----------------------------------------------------------------------
I see what you're saying and agree that people should know how their data is being used, but i'm not really sure there was a massive problem before GDPR. In most cases I don't think the effects are that harmful, as generally, the data is mostly being used to show you more relevant advertising or to provide a better experience and people have the right to unsubscribe, or not purchase, or not use sites that collect data, but as long as the rest of the world follows suit, it won't be a problem, but my main concern was that it's just us in the EU implementing this and whether it might stifle innovation.

posted on 23/5/18

comment by Admin1 (U1)
posted 1 hour, 22 minutes ago
comment by HenrysCat (U3608)
posted 2 minutes ago
Tbh, I don't know what most of this nonsense is - it all sounds like vvanky marketing nonsense of no real interest to people who actually work for a living.
----------------------------------------------------------------------
It's definitely of interest. My mate linked me to a drop box of dirty icloud celeb leaks, now when I go on ebay they show me ads for Emma Watson style bikinis. They now have me profiled as a perv.
----------------------------------------------------------------------
That is a bit dodgy tbf but mostly harmless.

posted on 23/5/18

comment by rosso is facking happy (U17054)
posted 18 minutes ago
comment by The Gentleman Entrepreneur (U13709)
posted 2 hours, 18 minutes ago

----------------------------------------------------------------------
As Ji has mentioned above, you are aware that any US business (or business anywhere in the world) managing any personal data of any EU citizen will also have to comply with GDPR?

And you seem really only to be interested in the legislation from a corporate perspective. It doesn't exist to protect businesses. It wasn't introduced because businesses needed further protection in an unbalanced marketplace that has seen from a legislative perspective corporate interests comfortably favoured over those of the individual for decades.
----------------------------------------------------------------------
Yes, I'm aware that if they are advertising to the EU they will have to comply but in my case, If I want to advertise my services as a marketing consultant to dentists in the UK, I will have to comply with GDPR. However, if I want to advertise my services to dentists in the US, I don't have to worry about it as much. Which means I might be more inclined to work with businesses in the US as it's an easier life. Meaning that dentists in the UK won't benefit from the same resources as dentists in the US.

Disclaimer: I will still work with UK businesses as I'm passionate about contributing to our economy but I wonder if many others will be thinking like this?

comment by GOODBYE (U1029)

posted on 23/5/18

posted on 23/5/18

comment by The Gentleman Entrepreneur (U13709)
posted 6 hours, 49 minutes ago
comment by Red Russian (U4715)
posted 16 minutes ago
comment by The Gentleman Entrepreneur (U13709)
posted 1 hour, 21 minutes ago
comment by manusince52 (U9692)
posted 1 minute ago
Pretty much all you said is wrong.
Firstly it's government vs big business, not the other way around.

Secondly business exists to make money, governments role is to protect us from companies who cheat on diesel emissions for example, or banks who cheat their customers.

Google, Facebook, Barclays, are not your friends, they are looking to exploit you. Even Gentlemen entrepreneurs.
----------------------------------------------------------------------
I totally get that and that's why I said the wrong people are being punished i.e. small businesses. Why not punish the big businesses by creating legislation that punishes people who do wrong, rather than punishing everyone just in case someone over there does something wrong?!

99% of businesses have been using data responsibly before GDPR
----------------------------------------------------------------------

I'd be curious to get a source for that 99% statistic. You don't have one because it's BS.

I take issue with the notion that small businesses are being punished for the sake of the bad big businesses. I used to work for a small media company whose owner was thoroughly unscrupulous. He wanted us to continually spam our database, none of which was opt-in for third-party advertising; he consistently lied about the number of subscribers we had; he used any data we could acquire as sales leads and would happily sell it on as leads to other companies. It wasn't a great business model but sometimes I know that competitors who did things the right way lost business to us.

Now I work for a different media company which is focused on providing a quality product that readers find essential, which therefore organically generates a strong readership and therefore delivers value to advertisers. For us GDPR is a bit of a ball-ache but it's no catastrophe. And in fact we think it will give us a competitive advantage over those companies that haven't based their revenues on producing a high quality publication.

Raising standards that everyone must follow benefits both customers / consumers and well run, ethically sound, innovative business.

More generally, markets need to be run according to rules to make sure they benefit the people. The counter-examples (e.g. look at some of the terrible things multinationals have done in unregulated countries compared with pristine records in regulated ones) make this point very clearly.
----------------------------------------------------------------------
Fair comment. My only concern is that the EU is limiting potential Whist the US and other countries will be focussing attention on innovation and not have to worry so much about red tape. Inevatibly small businesses will have to get used to using leveraging data to get more customers so this may not be a major issue today but it might be in 5 years,

I appreciate that some of my comments may be appear a bit OTT - it's not tne end of the world but it's another hurdle that we have to face as opposed to international competition and this is my concern.
----------------------------------------------------------------------

This is the classic objection against regulation in general. I think it's vastly overblown. Lack of regulation can be harmful to business as well as consumers if it makes innovation and high quality unaffordable because cheap and crappy practices corner the market.

E.g. I'm currently in Houston. I got talking to someone about food regulation. They were saying high quality food in the UK is cheaper than the States. Here in the USA there's so much low quality cheap stuff that healthy organic foods without lashings of chlorine and garnishes of antibiotics are seen as premium niche products and as a result they're way more expensive. When basic food already conforms to higher standards, it creates whole supply chains as well as market capacity for good quality. This isn't bad for business. You can still run profitable companies. You just do it by focussing on quality rather than feeding everyone diabetes.

posted on 23/5/18

Would you like fries with that?

posted on 23/5/18

OP stick to the footy

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