The Premier League is in line for an historic change this Christmas as Amazon are set to air every Boxing Day clash online for the first time ever.
This comes after the global technology giant secured a three-year deal to show 20 matches.
As part of a £90million package Amazon Prime will show all ten 3pm fixtures, as well as 10 games from the first round of midweek fixtures in December.
Interesting developments. Amazon firmly entering into the picture going forward for PL broadcasting. The first time I believe where in a set of fixtures every game simultaneously will be broadcast for UK viewers, on two occasions around Xmas time.
Looks to me like a little 'feeler' if you like from Amazon, to see how successful this test goes for them, from which they may well decide to tackle the big boys (Sky/BT) head on going forward.
Is this start of the end of the complete nonsense to UK viewers where you can pay extortionate amounts of money , yet still not be able to watch the matches you want to?
Let's hope so anyway.
Amazon enters PL broadcasting picture