How many people ...

Put in jeopardy? Really? Club going into liquidation anytime soon then?
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It can happen. I explained in those articles how it can happen. And we are closer than you think or do you think a CEO of a billion pound company ordinarily 'cold calls' potential sponsors begging for money?

However I doubt Kroenke will allow it to get that far. I think he will sell up long before then to Usmanov. As I believe was correctly pointed out by Usmanov, Kroenke was sold Arsenal on the basis of a self-sustaining model. It doesn't work and thats why Glazers are also trying to get out of Man Utd with an IPO in the states.

The problem, as I pointed out in Nov 11, is that Kroenke may leave getting out till its too late and we are left with nothing more than mid-table mediocrity. Liverpool have already spent £100m and are no close to getting back to challenging for titles. I don't want us to be in that position.

On another thread he said you lick your top lip when you type too.
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Rubbish! Do you not know all the girls are biting their bottom lips these days? Have you never read 50 Shades?


Our current board can definitely be too cautious but i genuinely believe in the next few years football will have mellowed from the crazy spending and the way we run the club will benefit us.
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I just hope you're right. I have no idea what effect these Financial Fairplay rules are going to have, but hopefully if or when they're introduced we'll see some benefit of being run the way we have been.

Liverpool have already spent £100m and are no close to getting back to challenging for titles. I don't want us to be in that position.

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Liverpool have been terribly managed by both the board and the manager ... they spent all that money on mediocre (at best) players while their youth has produced nothing of note ... apart from Jay Spearing, who's not noteworthy because of his footballing skills.

Liverpool have been terribly managed by both the board and the manager ... they spent all that money on mediocre (at best) players
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It doesn't matter if its Liverpool, Chelsea, or Man City. The amount needed to establish yourself in the CL and then challenge for titles is estimated between £200-300m. Thats the amount both Chelsea and Man City have spent in winning trophies. Its one reason why we haven't. Even Arsene admits as much. Its much easier to keep yourself at the top if you already have that structure there and are playing winning football. Even if takes giving a million more to your established stars in wages. Its much easier and less expensive than finding replacements.

And before people get too hopeful abt FFP, keep in mind we are in one of deepest depressions in history. There have been no signs of football spending reducing. As the world economy picks up, the size of football market and so player salaries and transfer fees are going to rise exponentially.

FFP is something European clubs were majorly in favour of though. Not all clubs wants to lose money all the time, they don't all have sugar daddies. For the rich clubs the global economy doesn't make a difference because they have endless billions.

"Are you calling my article tedious Mr Dgooner?"

"On another thread he said you lick your top lip when you type too."

Some people are trying to paint me as a naughty man on this article......damn you Darren Dein you PR disaster!

MWHAHAHA

Some people are trying to paint me as a naughty man on this article......damn you Darren Dein you PR disaster!
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You mean you're not a naughty man?

I am disappoint.

For the rich clubs the global economy doesn't make a difference because they have endless billions.
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The clubs that have the influence in Europe are mostly owned by billionaires or very close. The Inters, Madrids, Milan, Juve etc. Watch the plans for a super league grow in the next 5-7 years.

And a lot of the other owners are waiting to sell as soon as the markets start growing again.

The economy effects everyone. Billionaires are even more sensitive to it because of their business interests. And although football isn't used as profit centres, it is used as marketing vehicles. Thats the reason why both RA and the Abu Dhabi people have invested so much money. The global economy getting better means more people are able to afford watching football globally. Thats what they want.