Inspiration.

Admin please excuse the word I have to use but it is from something I read many years ago and I am unable to find any reference to it now. I am hoping someone else knows of this because it has always amused me.
It was just before a big battle, the head honcho was about to address his massed army, I think it may have been Russian. He explained to his Generals beside him that it doesn't matter what you say, it's how you say it.
He shouted one sentence passionately that no-one in the masses could hear properly but they all cheered and went on to battle, inspired. His words were "My a....... is round as an apple".
That's management!